NEXTGEN TOWING · LEGAL

Privacy Policy

Last Updated: March 27, 2026 · NextGen Towing · Milwaukee, Wisconsin, USA

NextGen Towing ("we," "us," or "our") operates this website and provides towing and roadside assistance services across the Milwaukee metro area. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or use our services. By using our website or contacting us, you agree to the practices described in this policy.

1. Information We Collect

Information You Provide Directly

When you contact us for a quote, request a tow or roadside service, or communicate with us, we may collect:

  • Your name
  • Phone number and/or email address
  • Physical address or service location
  • Vehicle information (year, make, model)
  • Description of the situation or service needed
  • Tow destination or delivery address

Information Collected Automatically

When you visit our website, we may automatically collect certain technical information, including:

  • IP address and general geographic location
  • Browser type and version
  • Pages viewed and time spent on pages
  • Referring website or search query
  • Device type (desktop, mobile, tablet)

This information is collected through standard web server logs and may be collected through cookies or similar tracking technologies.

2. How We Use Your Information

We use the information we collect to:

  • Dispatch towing and roadside assistance to your location
  • Confirm appointments, ETAs, and service details
  • Process and communicate about your service request
  • Send service confirmations and follow-up communications
  • Improve our website, services, and customer experience
  • Comply with legal obligations
  • Respond to inquiries, complaints, or support requests

We do not sell your personal information to third parties. We do not use your personal information for purposes unrelated to the services you request.

3. Sharing of Information

We may share your information in the following limited circumstances:

  • Towing destination shops or dealers: If you request a tow to a specific shop or dealership, we may share your name, vehicle information, and ETA with the receiving facility to coordinate delivery.
  • Service providers: We may use third-party service providers (such as scheduling software, CRM tools, or website hosting) who access your information only to perform services on our behalf and are obligated to keep your information confidential.
  • Legal requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights or the safety of others.

We do not sell, rent, or trade your personal information to any third party for marketing purposes.

4. Cookies and Tracking Technologies

Our website may use cookies — small text files stored on your device — to improve functionality and analyze traffic. Types of cookies we may use include:

  • Essential cookies: Required for basic website functionality.
  • Analytics cookies: Help us understand how visitors use our website (e.g., Google Analytics). Data is aggregated and anonymized.
  • Advertising cookies: Used by advertising platforms such as Google Ads to serve relevant advertisements. These may track browsing behavior across websites.

You can control cookie settings through your browser preferences. Disabling cookies may affect website functionality. You can also opt out of Google's advertising cookies at adssettings.google.com.

5. Google Ads and Remarketing

We may use Google Ads, including remarketing features, to advertise our services. Google may use cookies to show our ads to people who have previously visited our website across the Google Display Network. You can opt out of personalized advertising by visiting Google Ads Settings or by visiting aboutads.info.

6. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, including to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Customer and service records are typically retained for a period of three to seven years in accordance with standard business practices.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we are committed to protecting your information using industry-standard practices.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

10. Your Rights and Choices

Depending on your location and applicable law, you may have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Opt out of marketing communications

To exercise any of these rights, please contact us using the information below. We will respond to verified requests within a reasonable time frame.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

NextGen Towing
Milwaukee, Wisconsin, USA
Phone: 414-510-7702
Service Area: Milwaukee Metro & Surrounding Communities